Post by Walid on Jan 17, 2006 22:05:21 GMT
Mobile TV survey gets 76% thumbs-up Tuesday January 17, 01:13 PM
More than three-quarters of the population could be watching TV on their mobile phones in future, a trial of the latest technology has found.
The Oxford Mobile TV trial has been taking place since September last year to gauge the level of interest in mobile phone TV viewing. It found that those taking part in the trial watched an average of three hours a week mainly at home (36%), at work and university (23%) or on the bus (21%).
The research, which involved 375 people who were given mobile. TV handsets providing live access to 16 TV channels, found 76% would take up the service, with an expected to cost of between £8 and £10 a month.
If the interim results are anything to go by, mobile TV could revolutionise daytime schedules.
Almost a quarter of those surveyed (24%) watched their mobile TV in the early evening, 18% at breakfast and 15% at lunch. Viewers watched an average 23 minutes per session, tuning in once or twice a day. News, soaps, music, documentaries and sport proved to be the most popular programmes.
But Mike Short, vice president of research and development at mobile phone company O2, said the technology would not turn the UK into a "nation of couch potatoes". He believed people were using the technology while they were on the move or on their lunch break at work when they were not at home.
Dr Hyacinth Nwana, managing director of Mobile Media Solutions at Arqiva, which is behind the research, said: "The Oxford Mobile TV trial has proved there is a market for mobile broadcasting and now we are looking to make it happen with the collaboration or the whole industry."
uk.tv.yahoo.com/17012006/344/mobile-tv-survey-gets-76-thumbs.html
More than three-quarters of the population could be watching TV on their mobile phones in future, a trial of the latest technology has found.
The Oxford Mobile TV trial has been taking place since September last year to gauge the level of interest in mobile phone TV viewing. It found that those taking part in the trial watched an average of three hours a week mainly at home (36%), at work and university (23%) or on the bus (21%).
The research, which involved 375 people who were given mobile. TV handsets providing live access to 16 TV channels, found 76% would take up the service, with an expected to cost of between £8 and £10 a month.
If the interim results are anything to go by, mobile TV could revolutionise daytime schedules.
Almost a quarter of those surveyed (24%) watched their mobile TV in the early evening, 18% at breakfast and 15% at lunch. Viewers watched an average 23 minutes per session, tuning in once or twice a day. News, soaps, music, documentaries and sport proved to be the most popular programmes.
But Mike Short, vice president of research and development at mobile phone company O2, said the technology would not turn the UK into a "nation of couch potatoes". He believed people were using the technology while they were on the move or on their lunch break at work when they were not at home.
Dr Hyacinth Nwana, managing director of Mobile Media Solutions at Arqiva, which is behind the research, said: "The Oxford Mobile TV trial has proved there is a market for mobile broadcasting and now we are looking to make it happen with the collaboration or the whole industry."
uk.tv.yahoo.com/17012006/344/mobile-tv-survey-gets-76-thumbs.html
