Post by Shahid A on Oct 1, 2006 14:02:56 GMT
Tesco is to launch a range of budget own-brand PC software, in a move that will pitch the grocery giant against the likes of Microsoft and Symantec. Tesco said it would offer six packages, including office software, security systems and a photo editing tool.
Britain's biggest retailer said each title would cost less than £20, challenging what it described as the current "high" price of PC software. Tesco has been pushing aggressively into the market for non-food goods.
In August, the firm announced it was launching a new home shopping service for a range of 8,000 items including sofas, bikes, golf clubs and cameras - taking the supermarket into direct competition with retailers such as Argos.
Analysts expect Tesco to announce half-year profits later this week of more than £1bn.
More choice
When it comes to software there is little choice and prices are high - our new range of software changes this
Daniel Cook, Tesco
When it comes to software there is little choice and prices are high - our new range of software changes this
Daniel Cook, Tesco
Tesco said its own-brand software range, which will also include a CD/DVD burning tool, would be available in 100 of its stores from later in October. The supermarket group said it had developed the range of titles with software firm Formjet.
"When it comes to software there is little choice and prices are high," said Tesco buyer Daniel Cook.
"Our new range of software changes this, bringing choice and value to the market that has offered little of either for too long."
news.bbc.co.uk/1/hi/business/5396488.stm
